30 / 04 / 2018 / Tagged: News

Jonas Caino MBA author of Make Rain

Jonas Caino is an MBA trained, highly talented, driven and energetic sales professional with over 20 years of sales and sales management experience within the IT and data centre space. He has a proven ability to penetrate and grow key markets, acquire new accounts and establish long term profitable relationships at C-level with blue-chip and SME clients alike.

This is all very commendable but what really sets Jonas apart from other successful sales professional is that he has published an Amazon best seller.

Make Rain: 180 Powerful Insights into How Rainmakers Sell Their Way to Financial Success.

The book was born from Jonas’ experiences in trying to coach and mentor his own sales teams and keep then engaged and driven. The quote below is taken from the books prologue:

One day, whilst driving and listening to the BBC on the radio, the Thought for the Day bulletin programme came on air. This is a three- to four-minute daily broadcast about an idea, a thought, a concept, an insight that is designed to challenge the listener and make them stop and think. Eureka! A light bulb came on. “Why don’t I provide my team with a thought for the day to supplement the training and some one-on-one coaching sessions?” I asked myself. So I embarked on daily “virtual coaching” sessions.

Every morning at 6 am I would fire up my laptop and spend half an hour or so writing an “insight” and then email the team. I entitled the daily email with a challenge: “What Have You Achieved Today?” I encouraged my team to digest these snippets and put them into practice in their own way. I did this for nine months without fail.

The impact was immediate and far-reaching. Their pipelines started to increase dramatically, their revenue followed suit and so did profit margins. I was doing my job and it showed. Most importantly though, the team transformed their own lives and bank balances. The curious thing was that by the time I stopped, over 100 salespeople had somehow found their way onto the email chain and were demanding more.

Many people have urged me to share these insights with a wider audience. I was reluctant at first as I felt this whole writing thing would be a distraction from my job. But someone said something that made me change my mind. “If you have a message, why deny the world of it?” So I heeded the advice and lo and behold, here we are.”

We are really honoured that Jonas is joining us in Newcastle to share some of us his insights and inspire us to “Make Rain”

Monday 4th June Book Here 

Next Event




Virtual Meeting with Philip Neaves

Zoom meeting

Virtual meetings  – navigating Covid 19 and life post lockdown. Post crisis business recovery  July 23rd 12 noon  – Philip Neaves – Director Felsham Planning […]


Sign up to the Exclusive Business newsletter to receive news of our upcoming events