25 / 08 / 2019 / Tagged: News

Kate Cooper-Fay CEO of CXY Event sponsor October 7th

We are delighted to announce that Kate Cooper-Fay of CXY will be our lunch sponsor and guest host for the first Tees Valley event on 7th October at Wynyard Hall with speaker, Gary Lumby.

As sponsor and guest host, Kate will be welcoming all of our guests and hosting a table on the day, if you would like to take this opportunity to get to know Kate and understand more about her company CXY join us on the 7th October.


Kate Cooper-Fay and CXY 

The CXY team have worked with some of the world’s largest brands who accredit them with their transformation, turnaround and success. With extensive experience gained from North America and delivered across all four corners of the world, they have been fortunate to work with some of the industry’s best and the long lasting relationships built mean they continue to work with many of these customers today.

The team is led by Kate Cooper-Fay, a Chartered Director, member of the Professional Board Forum, Fellow of the Institute of Sales and Marketing and who hold an MBA from Cranfield and a degree in commercial law.

Over the last twenty years, Kate has worked on a range of industry leading repositioning and strategic customer projects, transformational change and turnaround strategies. She excels in identifying an opportunity and is an instinctive trader and idea generator. Kate is an individual who successfully challenges the status quo and consistently maximises the potential of key people, colleagues and customers.

The sense of purpose that binds us all together, the emotional connections between us and the consistency that collectively we deliver, drives success and growth for both our customers and yours.

Emotional connections with brands provide a much greater guarantee of continued loyalty than customer satisfaction and service. When customers engage with you, they have high expectations about how they want to be treated and they want to be treated like a valued partner.

This is the essence of all that they do at CXY, the success of their customers that in turn is filtered down to their own is why they exist. They recognise that non existent or ineffective customer experience management creates internal waste and harms the bottom line as three quarters of consumers switch to a brand competitor after just one bad experience. As a direct result of this, acquiring a new customer costs 7 times more than maintaining an existing one so investing in your existing customers will certainly pay off and it’s only a matter of time until you see positive results.

You can contact the team via email or


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